Mike McVerry

Mike McVerry, SVP of Ecommerce & International Sales at Urban Armor Gear, shares insights on achieving 40% YoY growth in a tough market. He discusses the crucial role of financial clarity in marketing strategies, revealing how their 'Profit System' transformed operations post-COVID. McVerry emphasizes scaling creative output and the importance of collaboration between finance and marketing. He also dives into practical lessons on inventory management and budget reallocation aimed at sustainable DTC growth amidst evolving market dynamics.