In this discussion, Mike McElhaney, COO of Round Bar Labs, dives into the world of affiliate influencer marketing and modern advertising strategies. He emphasizes the importance of low ego and high empathy in leadership, drawing insights from influential books. The conversation also explores the evolution of parenting and the role of accountability. Listeners will enjoy humorous anecdotes from family vacations and predictions for the Giants in 2025, making it both insightful and entertaining!