Mike Matthews

In this engaging discussion, bestselling author and certified trainer Mike Matthews addresses women's fitness fears, particularly the myth that weightlifting leads to bulkiness. He emphasizes the importance of body composition for achieving a toned, athletic look by focusing on lowering body fat, ideally between 18-25%. Mike also highlights the significance of mitochondrial efficiency for overall health and encourages a balanced, flexible approach to fitness without the pressure of perfection. Embrace strength training and redefine your physique!

Mike Matthews, a bestselling author and founder of an all-natural sports supplement brand, joins fitness experts Anders Varner, Doug Larson, and Coach Travis Mash. They dive into the nuanced world of supplements, discussing the importance of product integrity and the pitfalls in marketing. Topics include nutrition myths, like the debate over vegetable versus meat-heavy diets, and the evolving consumer expectations in the supplement market. They also explore the significance of tailoring health programs and emphasize education for making informed supplement choices.

Mike Matthews, founder of Legion Athletics and author of 'Bigger, Leaner, Stronger,' dives deep into the supplement industry's hidden truths. He reveals how supply-chain issues impacted his brand and why Facebook ads are losing their effectiveness. The conversation highlights unethical marketing tactics, the importance of quality standards, and the rising recognition of creatine's cognitive benefits. Mike also shares insights from his new book, emphasizing the importance of personalized coaching in fitness.