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Mike Linton
Five-time CMO, including roles at Best Buy, eBay, Farmers Insurance, and Ancestry.com. Host of CMO Confidential.
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Aug 26, 2025
• 35min
CMO Confidential: Auren Hoffman l Why Vendor Management Is A Skill You Need to Master Now
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Mike Linton, a seasoned CMO with a rich background at Best Buy and eBay, dives into the art of vendor management, claiming it as the essential skill for future executives. He argues for renting talent instead of hiring, emphasizing flexibility and performance. Auren's critique of traditional procurement practices raises eyebrows, while he challenges the inefficiencies seen in government outsourcing. With insights into private equity's evolution and the questionable ROI of MBAs, this discussion is a treasure trove for leaders seeking to navigate modern business complexities.
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