Mike Kovarik, founder and former CEO of Attribytes, shares his entrepreneurial journey from data analytics leader to SaaS founder. He discusses the critical challenge of low-quality product data in e-commerce, which led him to create Attribytes. Mike reflects on navigating fundraising, achieving nearly $5 million in ARR, and ultimately selling his company to Syndigo. The conversation also touches on balancing business and family, the emotional challenges of strategic decisions, and his plans to acquire and innovate with a new venture.