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Mike Jackness
Former e‑commerce / Amazon brand owner and affiliate marketer who sold his Amazon businesses and now runs the Desert Degens YouTube gambling channel, discussing his pivot to content and community monetization.
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Nov 4, 2025
• 1h 13min
He Sold His Brand to Start Gambling?! | Michael Jackness
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Mike Jackness, a former e-commerce titan and now the creator of Desert Degens, dives into his surprising transition to a YouTube gambling channel. He explains why he sold his Amazon brands, predicting future market challenges. Listeners learn about his innovative content strategy, including daily videos and engaging fans, particularly women over 50 who drive views. Jackness reveals how to effectively monetize through YouTube RPMs, merchandise, and sponsorships, while emphasizing the importance of owning your audience for sustainable growth.
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