Mike Grinberg

Mike Grinberg, founder of Proofpoint Marketing, specializes in helping boutique firms enhance their positioning against bigger competitors. He discusses the concept of the 'Safe Choice Problem,' where agencies that differentiate too much become confusing. Mike emphasizes the importance of addressing client risk perceptions in uncertain markets. He outlines three levels of differentiation: functional, intellectual property, and promotional. The conversation highlights how effective positioning should align with overall business design to truly resonate with clients.