Mike Evans

Mike Evans, a strategist and former head of global artist strategy at Red Bull Music, joins the hosts to discuss how challenger brands like On are redefining success by focusing on product fundamentals and cultural relevance. He delves into how On’s authentic connection to its community and strategic distribution through specialty stores has enabled it to rival giants like Nike. The conversation highlights the balance between scaling a brand while maintaining authenticity, emphasizing the power of genuine storytelling and community engagement in today's market.