Mike Ditter

Mike Ditter, Diageo's Director of AI Strategy and Emerging Technology, shares insights from the CES 2026 floor. He discusses how voice technology is revolutionizing human-AI interactions and the importance of building AI capabilities over simply acquiring tools. Ditter dives into AI-powered content creation while stressing the need for real-world applications within Diageo's iconic brands. He offers pro tips on effective AI adoption and reveals a quirky project involving dinosaur pee for his child, proving that AI can add value even in the most unexpected ways.