Mike Cassidy

Mike Cassidy, a corporate CEO and author of *The Profitable Entrepreneur*, shares insights on building sustainable businesses. He emphasizes that satisfied customers lead to profits, urging entrepreneurs to focus on their needs. Cassidy discusses the importance of involving customers early to confirm market demand and advocates for strategic idea generation. He introduces a simple framework for daily profitability, revolving around four key financial variables, and highlights the need for a strong business model anchored in real customer evidence.