Mike Capella

In this engaging discussion, Candice Hall, a top residential real estate agent in Ohio, shares how she wins bidding wars by prioritizing trust and effective positioning over mere pricing. Mike Capella, a commercial negotiation leader, emphasizes the importance of long-term relationships and emotional discipline in his strategic approach. They explore how market dynamics influence negotiations, the power of psychological pricing, and the significance of building a solid reputation. Tips on managing client expectations and emotional pressures round out this insightful conversation.