Mike Cantafio

Mike Cantafio, former director of e-commerce for Breeo, shares his expertise in high-end outdoor product marketing. He delves into post-pandemic challenges and stresses the importance of adapting strategies to shifting consumer behaviors. Mike discusses enhancing customer engagement through purposeful website design and user-generated content. He also tackles the complexities of measuring marketing effectiveness in a changing landscape, emphasizing the value of diverse analytics models. His insights provide invaluable guidance for e-commerce leaders in premium markets.