In this insightful discussion, Mike Campana, a seasoned healthcare IT marketing executive with over 30 years of experience, dives into the nuances of buyer journey mapping. He critiques the traditional marketing funnel, introducing a more dynamic model that includes five distinct stages, from 'Horizon Scanner' to 'Client.' Listeners learn how to create effective buyer journeys, the importance of aligning sales and marketing, and best practices to avoid common pitfalls. Mike also shares essential metrics to track, ensuring a comprehensive approach to engaging buyers.
