Mike Brouwer

In this discussion, Mike Brouwer, VP of Sales at FullContact and a seasoned sales leader, shares insights from his 20 years of experience. He dives into sales forecasting techniques, highlighting the evolution from challenges to a robust methodology that aligns with customer behavior. Mike emphasizes the significance of transparency and communication in enhancing forecast accuracy and stability with stakeholders. He also discusses learning from failures and the importance of precise CRM configurations for tracking sales opportunities effectively.