Mike Black

Mike Black, Chief Growth Officer at Profitero, dives into the intricacies of e-commerce analytics. He explains the concept of the digital shelf and why effective search positioning is crucial, sharing insights on how moving up search results can dramatically boost sales. The impact of online reviews on conversion rates is explored, revealing how they influence both digital and in-store behaviors. Mike highlights the importance of maintaining high star ratings and how early review accumulation aids in establishing social proof. Prepare to rethink your e-commerce strategy!