Mike Biggane

In this discussion, Mike Biggane, former Global Head of Curation at Spotify and Universal Music Group executive, dives into the radical changes reshaping the music industry. He highlights how personalized algorithms and platforms like TikTok have transformed artist development and audience growth. Mike reflects on the decline of traditional release models and the emergence of superfans as key players. He also predicts that songwriters may benefit from upcoming shifts, while stressing the importance of evolving marketing strategies in this new landscape.