Mike Barry

Mike Barry, a former retail sustainability director and co-founder of Planetary Alliance, discusses the urgent need for food system transformation. He argues for simplification, advocating for shorter supply chains and fewer choices to enhance sustainability. Barry highlights the potential of AI and digital twins to model changes, promote lower-impact shopping habits, and ensure ethical data use. He also emphasizes the importance of diverse brand models like Bold Bean Co. that prioritize both taste and equity, while stressing simplification shouldn’t mean consolidation.