This discussion features Maha Abu-Elanain, Chief Value Officer at Vaynerchuk, and Pete Blastelica, CEO of Activision Blizzard esports leagues, alongside leaders from Bud Light, Twitch, Chipotle, and St. Jude's. They explore the evolution of esports, focusing on inclusivity, innovative marketing strategies, and the interplay between gaming and civic engagement. Insights on personal branding in gaming and successful partnerships highlight opportunities brands have to authentically connect with the community. The conversation also touches on how esports culture is shaping social responsibility.
