Miguel Jurado

Join Miguel Jurado, a PushPress account executive and a Brazilian Jiu-Jitsu blue belt, as he dives into strategies for reducing churn in fitness businesses. He reveals the 'blue belt blues' phenomenon that leads to high dropout rates and discusses how Jiu-Jitsu academies can adopt creative methods like Committed Clubs to boost member engagement. The conversation also highlights lessons CrossFit can learn from belt tracking, encouraging long-term goals through short-term incentives. A lively exchange of ideas aimed at fostering member loyalty!