Michelle Warner

Michelle Warner, a business designer and strategist, emphasizes the essentiality of relationship marketing and solid fundamentals in today's maturing market. She explains why quick fixes don’t work anymore and shares insights on how many client issues stem from foundational misalignments rather than complex strategies. The conversation touches on the pitfalls of marketing arbitrage and how AI risks homogenizing messaging. Michelle encourages a return to basics, focusing on specificity and strong connections to thrive amidst growing competition.