Join Chris Barbin, CEO at Tercera, and Michelle Swan, CMO at Tercera, as they unravel the transformative impact of AI on services firms. They argue that AI won't spell extinction but will drive evolution, advocating for a shift to 'Services as Software.' Discover how effectiveness trumps size, with smaller teams delivering faster outcomes. The duo delves into the change from hourly billing to outcome-based pricing, transparency in AI governance, and the necessity for firms to embrace AI internally to build trust with clients. Tune in for actionable insights!