Gráinne Wafer, Global Director at Diageo, leads a dynamic discussion with Rory Hamilton of Boys and Girls, Patrick Hickey, Michelle Spillane of Paddy Power, and Karen Martin from BBH London. They explore the evolution of Dublin’s marketing scene and the authentic Irish storytelling that drives it. The group emphasizes the courage needed in marketing, and the importance of embracing local narratives. They also discuss the challenges and growth opportunities in retaining talent post-COVID and the unique strengths of Irish creativity.