Michelle Poole, President of Crocs, discusses the remarkable growth story of the iconic footwear company, addressing the polarizing nature of the brand and how it has been turned to their advantage. They delve into the power of personalization with jibbitz, product extensions, and geographic expansion. The podcast also explores Crocs' diverse, digitally-driven go-to-market strategy aiming to reach $5 billion in sales by 2026. Finally, they discuss the balance between purpose and profits.
