Michelle Larivee
Founder and CEO of WTHN, a vertically integrated acupuncture and Traditional Chinese Medicine studio and product brand modernizing access to TCM through studios, at-home products, and partnerships like Ulta and Canyon Ranch.
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Feb 2, 2026 • 32min
324. Michelle Larivee, Founder & CEO of WTHN
Michelle Larivee, founder and CEO of WTHN, modernizes acupuncture and TCM with studios, products, and major retail partnerships. She talks about making ancient healing accessible, education to break down myths, an omnichannel studio-plus-product model, partnerships with Ulta and Canyon Ranch, and plans for national expansion and hospitality and corporate wellness integrations.
