Michelle Huie, founder of VIM & VIGR, shares her journey of turning her struggling eCommerce business into a profitable venture by restructuring operations, focusing on SEO, and targeting lucrative market segments. She highlights reducing trade show reliance, increasing direct consumer interactions, and leveraging content creation for revenue generation. The episode also touches on challenges in sales tax remittance, testifying in front of Congress, and the impactful role of joining an e-commerce community.
