Michelle Gansle
A veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up.
Best podcasts with Michelle Gansle
Ranked by the Snipd community
Feb 22, 2023 • 29min
67. Building a Global Insights Function
Michelle Gansle, VP of Global Insights & Analytics at McDonald's, shares her journey from brand management to leading the insights team. She emphasizes the importance of marketers having access to insights, discusses people development, and highlights integrating data with human understanding in driving business strategy. The episode covers gum benefits, data terms, target audience understanding, and the evolving role of insights in marketing.
