Michelle Froah
Global Chief Marketing & Innovation Officer at The Educational Testing Service (ETS)
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Apr 3, 2024 • 52min
Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh
Michelle Froah, Global CMO at ETS, shares insights on ETS brand refresh, including leveraging technology for skill assessments and catering to new customer groups. Discusses leadership challenges, data vs storytelling, career transitions, and the importance of positive energy in overcoming obstacles.
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