Michelle Forster

In this discussion, Michelle Forster, Director of Sales at Black Tooth Brewing with a rich background in field sales, shares valuable insights for beverage brands. She emphasizes the need for both soft and hard sales skills and highlights the importance of active listening. Michelle advocates for respectful curiosity in managing distributor relationships and simplifying pricing for better communication. The conversation also touches on effective tools for streamlining distributor interactions and practical advice on avoiding burnout.