Michele Welsh

Michele Welsh, CMO of Verdence Capital Advisors, shares her expertise on how financial advisors can enhance their outreach through innovative marketing strategies. She emphasizes the powerful combination of AI and empathy in client communication, fostering trust. Welsh also discusses the evolving marketing landscape, advocating for the use of YouTube and podcasts as dynamic tools to connect authentically with clients. Her practical tips on creating engaging, personalized content can help advisors thrive in today's digital world.