Michele Bertuzzo

Michele Bertuzzo, a marketing expert specializing in the wine industry, shares his insights on the complexities of modern marketing. He emphasizes the critical role of a marketing manager in building brand vision amidst a myriad of media channels. Bertuzzo discusses the need for strategic audience engagement and digital interaction, detailing how effective marketing hinges on adaptability and authenticity. He also explores multicultural branding in the restaurant sector, stressing the importance of local partnerships to boost recognition and customer loyalty.