In this engaging discussion, Michael Walsh, a seasoned consultant and author of *Freedom by Design*, shares insights from decades of helping service-based businesses break through growth barriers. He outlines the '96% Trap' that ensnares many companies at $1M-$5M and how to overcome it by shifting focus from systems to people. Michael reveals the hidden danger zones at $2M, $5M, and beyond, and debunks the myth of the 'well-oiled machine.' He emphasizes creating intelligent ecosystems that empower teams, leading to sustainable growth and greater satisfaction.
