Join Michael Vachon, co-founder of Maverick Drinks, and Soren Hansen, sales director at Bemakers, as they dive into the complexities of beverage distribution in the European market. They explore how to choose the right distributors, tackle pricing challenges, and maximize event activations. The conversation also emphasizes the importance of direct-to-consumer strategies and building strong relationships within the industry. With Emily Pennington moderating, listeners gain essential insights into launching and growing beverage brands in a competitive landscape.
