Michael Ting

Michael Ting, Head of Revenue at Jaxxon, brings his data-driven expertise to the table. He dives into why Jaxxon focuses on cost-per-lead as a core metric, detailing its impact on timing seasonal spending. Michael discusses leveraging low-cost opportunities during volatile market moments and the varying values of leads based on timing. He emphasizes the importance of predictions in refining marketing strategies and urges businesses to balance risk with decision-making. The conversation balances long-term growth with tactical spending in the competitive DTC landscape.