Michael Tecku, founder of Momentum Shake, shares his journey from music scouting to launching a health product designed to enhance longevity. He aims to add a million years to human life while emphasizing quality and integrity. The discussion covers the rigorous development process of health supplements, challenges in advertising, and the importance of community in e-commerce. Michael also highlights innovative branding strategies that build trust and loyalty, alongside practical approaches to health and personal well-being.