Michael Taylor

Michael Taylor, creator of Rally and co-author of a book on prompt engineering, joins to discuss his innovative AI tool for simulating customer responses. He shares how AI can create diverse virtual focus groups, enhancing customer research without the risks associated with traditional methods. Michael explains the role of AI in generating tailored content, such as headlines, and emphasizes the importance of effective prompt engineering. With insights on using AI creatively, he showcases Rally's capabilities, demonstrating its value for market testing.