Michael Taylor

Michael Taylor, creator of Rally and co-author of a prompt engineering book, shares how he uses AI to replicate customer responses, revolutionizing market research. He discusses simulating audience behavior to A/B test headlines, ensuring valuable insights before launch. The conversation highlights AI's potential in understanding consumer profiles while stressing the importance of precise prompts. Michael's tinkerer mindset illuminates the challenges and future of AI, including balancing automation with human creativity, as he demonstrates the power of his innovative tool live.