Michael Sumner, CEO and founder of ScoreDetecte, dives into the fascinating world of blockchain time-stamping and its implications for SEO. He explains how blockchain creates a public, reliable content history, enhancing authenticity and securing data integrity. The discussion also covers the role of smart contracts in this process and explores privacy issues in blockchain transactions. Sumner reveals practical applications of blockchain technology in SEO and its potential to revolutionize how content is managed and ranked online.