Michael Rubenstein

Michael Rubenstein, Co-CEO of Firsthand and veteran ad-tech executive, discusses the revolutionary concept of AI-driven brand agents. These agents engage consumers in real-time, transforming digital advertising from traditional static ads to dynamic interactions. Rubenstein highlights how brand agents prioritize opt-in privacy over cookie tracking and can adapt to various content formats. The conversation also explores the impressive engagement metrics they generate and their potential to redefine how brands communicate with audiences across multiple sectors.