Michael Ribero

Michael Ribero, SVP of Global Consumer Revenue at Condé Nast, shares insights on subscription growth strategies across iconic brands like Vogue and The New Yorker. He discusses the dual nature of brand recognition as both a blessing and a curse. Ribero emphasizes the importance of personalized user experiences to enhance retention, and the value of constant A/B testing for rapid learning. He also highlights effective post-purchase upsells and the potential of bundling to increase purchase value while navigating the complexities of partnerships.