Michael Reh
Head of Data Science at BERA.ai with expertise in large-scale econometric and machine learning models linking brand perceptions to company revenue, value, and pricing power.
Best podcasts with Michael Reh
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Feb 27, 2025 • 29min
How brand equity drives growth
In this conversation, Ken Favaro, Chief Strategy Officer at BERA, and Michael Reh, Head of Data Science at BERA.ai, delve into the intricacies of brand equity. They discuss how brand equity can serve as a powerful driver of growth, providing practical insights for marketers. Listeners learn about the predictive metrics of brand equity, its essential role in shaping advertising strategies, and the importance of integrating data analytics to link brand initiatives with business outcomes, ultimately enhancing financial stability.
Jan 1, 2026 • 29min
Best of 2025: How brand equity drives growth
This discussion features Ken Favaro, Chief Strategy Officer at BERA.ai, and Michael Reh, Head of Data Science at BERA.ai. They explore how brand equity acts as a predictor of growth, breaking down the FRMU framework—familiarity, regard, meaningfulness, uniqueness. Michael highlights research linking brand perception with revenue and pricing power, emphasizing that meaningfulness significantly influences profitability. Ken advocates for third-party validation of brand metrics to strengthen marketing strategies, and they share practical tips for connecting brand equity to sales.
