Michael Ramsey, co-founder of Strong Pilates, transitions from personal trainer to fitness entrepreneur, shaking up the industry. He reveals how Strong Pilates innovatively combines strength training, cardio, and traditional Pilates, creating a unique workout experience. The rapid expansion to 95 locations across 14 countries highlights the brand's successful franchise model. Michael emphasizes the importance of member satisfaction, brand equity, and navigating challenges in the competitive fitness market, all while appealing to a diverse demographic.
