Michael Rader

Michael Rader, a seasoned domain investor and founder of BrandRoot, shares his journey from a DMV employee to a successful brandable domains entrepreneur. He reveals his recent surge in registering nearly 2,000 domains and reflects on the emotional ties to his portfolio. Listeners learn about the evolution of BrandRoot, its sale, and how insights on market trends shape strategic decisions. Rader also introduces tools that streamline domain research, turning laborious tasks into swift processes while discussing effective pricing strategies and transitioning into full-time investing.