Michael Proksch, Chief Scientist at Accelerate and author of 'AI Value Creation,' dives into how global brands successfully generate value from AI. He discusses the misconceptions around AI's ROI, urging businesses to adjust their strategies amidst the hype. Proksch outlines the long journey of AI, comparing it to a marathon, and underscores the need for a holistic approach involving people and processes. He also highlights the pivotal role of Chief Data Officers in navigating AI complexities to drive meaningful outcomes.