Michael Pollack

Michael Pollack, Managing Director of Digital Media Solutions at Epsilon, dives into the ever-challenging landscape of digital marketing. He discusses how walled gardens limit marketers' customer engagement and the importance of a unified view of identities. Pollack emphasizes the need for robust identity resolution amid signal loss from cookie declines and the necessity of AI integration for effective personalization. He also highlights the balance between privacy and personalization, urging brands to reach new audiences rather than over-targeting.