Michael Passanante
Senior Vice President of Marketing at CapitalRx, a full-service pharmacy benefit manager. Over 20 years of experience in healthcare and life sciences marketing.
Best podcasts with Michael Passanante
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Jan 6, 2025 • 45min
Top Five Marketing Challenges for 2025
Michael Passanante, Senior VP of Marketing at CapitalRx, and Stacy Sand, VP of Marketing at GetWell, tackle the top marketing challenges in healthcare for 2025. They discuss the shift in measuring marketing ROI, emphasizing the need for cohesive sales and marketing alignment. Strategies for adapting to evolving buyer behavior and managing budget constraints are highlighted. The duo also delves into leveraging technology and AI to enhance marketing effectiveness and drive demand while maintaining brand awareness.
