What if the thing holding your message back… is how you were trained?

In this ep, Caitlin gets real about a sneaky messaging habit that so many clinicians-turned-creatives fall into: staying neutral. She explores how being taught to hold space can lead to watered-down words in your business and why owning your beliefs (even just 1 or 2 steps ahead of your audience) is what actually builds trust.

Caitlin walks through real talk, lived experience, and gentle but powerful ways to start showing your point of view—without burning your ethics in the process.

Listen if you’re:

A health professional or clinician navigating the leap into business
Tired of playing it “safe” and getting zero traction in your content
Craving more connection (and conversions) through your words

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Michael Michalko

The AI-powered Podcast Player