Michael Maximoff

Michael Maximoff, co-founder of Belkins and Folderly, shares insights from over a decade in B2B lead generation. He discusses the evolution of outreach strategies, emphasizing the shift from high-volume cold pitches to signal-driven, trust-based approaches. With inbox competition soaring, he highlights the need for precision and relationship building, especially for smaller TAMs. Michael also recommends that sales and marketing collaborate closely to enhance conversions and suggests hiring full-cycle account executives for mid-market deals.