Michael Martocci

Michael Martocci, Founder and CEO of SwagUp, shares his journey of turning a college project into an eight-figure business within three years. He emphasizes the advantages of bootstrapping, discussing key strategies for managing cash flow and leveraging community in branding. The conversation dives into the inefficiencies in the swag industry and how technology can drive innovation. Martocci also highlights the importance of curiosity in enhancing business practices and explores the potential of integrating NFTs into corporate merchandise.