Michael Macy

Michael Macy, a Distinguished Professor at Cornell University, explores the vital role of social scientists in business. He discusses how sociologists and economists enhance productivity and address ethical challenges in corporate decision-making. Dr. Melissa Cefkin shares her experience blending anthropology with corporate strategy, revealing potential conflicts between commercial realities and social issues. The conversation raises questions about the integration of social science and technology, and whether this trend is unique to the West.