Michael Mack, an Associate Portfolio Manager at Victory Capital, discusses the pivotal role of free cash flow in investment strategies. He emphasizes its significance over traditional metrics and how it can unveil a company's true strength, using Amazon as a primary example. The conversation delves into avoiding value traps, sector dynamics, and the rising trend of free cash flow investing, particularly in today's market landscape. Mack also highlights the importance of financial health in growth versus value investing, featuring case studies like Nvidia and Apple.