Michael Lim

Michael Lim, a mastermind behind elite content systems, previously led Alex Hormozi's media team and helped build MrBeast's philanthropy channel. In this discussion, he emphasizes treating content launches like high-stakes NASA missions. Lim shares insights on the importance of follower metrics, the significance of the final 48 hours of sales, and how successful content teams operate like NBA franchises. He also explores creative strategies, personal growth through silent retreats, and why understanding your ideal customer is essential for creators.